When I was a kid one of my favourite things to do was pretend I was Fred Penner. For those of you that are unfamiliar, Fred Penner is a legendary Family and Children’s Entertainer who may be best known for his album, The Cat Came Back. At the age of five I would stand on the living room couch with a plunger stick as my microphone and a Fisher Price guitar and pretend I was Fred in concert. I remember going to watch Fred perform at my parent’s company Christmas party and then would go and see him at The Children’s Festival. This man has a magic about him and at the time I couldn’t really name it but I sure could feel it. Years later in grade seven, once again, Fred had a major impact on my life. I was asked to perform a song in front of my school in the gymnasium and decided to perform “The Cat Came Back”. I remember looking out at all the students singing along and thinking, ‘this is what I want to do for the rest of my life”. I...

This week's blog post is an open letter and challenge that I recently sent to Apple's CEO, Tim Cook. It was really scary to push the "send" button and email this to him and it also feels very edgy for me to post this blog here on this topic. It is always edgy to write and express publicly what you believe because there is the fear of being judged. With that being said, I am sharing this in hopes to have an open discussion on this topic and am really looking forward to hearing your creative thoughts on how we can rejuvenate the current music industry for the artist.  

Tim, 
I want to share this short message with you along with a challenge for Apple Music- in the hopes that you will continue being a leader in rejuvenating our music industry and the artistic creative process. Thank you in advance for considering my challenge and I look forward hearing your thoughts on making the creative process worthwhile for all artists in the...